Sameer Singh Jaini – Medium

Sameer Singh Jaini

Sameer Singh Jaini

DEPA — Account Aggregator — PDP — Master Direction — Credit Card and Debit Card — Issuance and…

Indian Credit Card Industry is led by just top 4 banks, which control 70% of the issuance market (Source: May 2022 data of RBI) and even…

5 min readJul 17, 2022

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DEPA — Account Aggregator — PDP — Master Direction — Credit Card and Debit Card — Issuance and…

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Sameer Singh Jaini

Rationalisation of Compliance to KYC Requirements: This changes everything for Banks and Neobanks

RBI has provided the biggest fillip to digital in India: Rationalisation of Compliance to KYC Requirements Key changes made by RBI in…

2 min readMay 5, 2021

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Sameer Singh Jaini

The Digital Fifth Indian Fintech Influencers 2021

No Sector or Industry would have experienced the growth it has seen without a few key individuals to influence it. These individuals have…

12 min readMar 3, 2021

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Sameer Singh Jaini

The Digital Fifth’s Top 30 Fintech Influencers of the MENA Region- 2021

MENA region is one of the hotspots that has seen Fintech’s grow. From Setting up Sandbox to establishing ‘Reglab’, which eases Fintech…

13 min readMar 2, 2021

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The Digital Fifth’s Top 30 Fintech Influencers of the MENA Region- 2021

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Sameer Singh Jaini

New Umbrella Entity (NUE) for Retail Payments: Implications on Indian Banking Ecosystem

Payment ecosystem has grown massively in the last decade due to the work done by RBI, NPCI, Banks, Fintechs and the entire ecosystem…

2 min readOct 20, 2020

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Sameer Singh Jaini

Setting up Profitable Digital Lending Business: India will have 5 Digital Lending Unicorns in the…

Indian customers across Retail and SME segments, who are unable to get loans from banks, are willing to pay high interest and fees to get…

4 min readOct 13, 2020

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Setting up Profitable Digital Lending Business: India will have 5 Digital Lending Unicorns in the…

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Sameer Singh Jaini

The Digital Fifth Top 30 Fintech Influencers in India 2019

No sector in any industry experiences rapid growth without the help of key individuals who question the norm and strive to push limits…

8 min readJan 1, 2019

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The Digital Fifth Top 30 Fintech Influencers in India 2019

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Sameer Singh Jaini

Lending Fintechs : Aadhaar KYC challenges / Privacy issues / Tight Liquidity : What next?

In last one year, massive amount of funding has been provided to Lending Fintechs in India across Retail and SME segments. I believe more…

2 min readOct 14, 2018

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Sameer Singh Jaini

Pivoting by startups: Realizing what makes sense

I always looked at pivoting with some level of negativity. Basic thinking was that the founders would not have understood the market and…

3 min readJun 22, 2018

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Sameer Singh Jaini

Key Fintech Trends of 2018 in India

Digital lending will go mainstream: This transformation would be powered by Indiastack, Regtech, UPI 2.0 and AI / ML. This would enable…

2 min readDec 31, 2017

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Sameer Singh Jaini

Sameer Singh Jaini

Sameer, founder of The Digital Fifth, is a digital strategist focusing on removing friction across Banks, NBFCs, Fintechs and Software providers.

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